Rob Craciunescu
Lead on Designing scalable products that simplify complex workflows.
10+ years designing internal tools, operational platforms, and customer products across enterprise and consumer environments.
Product Design and UX leader with 10+ years of experience guiding product strategy, research, design execution, and cross-functional collaboration across B2B, B2C, telecom, automotive, insurance, and digital platforms. I’ve led teams of designers and delivered web and mobile experiences that make complex products easier to understand and use.
My leadership style is built around clarity, trust, and shared ownership. I partner closely with Product, Engineering, and business leaders to set direction, define success, and keep teams focused on the people we’re designing for. I believe leaders should see the bigger picture while still being willing to jump in and help wherever the team needs them.
Employment History
Bridgestone (2024-2026)
T-Mobile (2020-2024)
Annexus (2016 - 2020)
HBO, E-News (2015 - 2016)
Case Studies
Bridgestone Service Dispatch
Designing a nationwide dispatch platform used across dealers and fleet operations
Bridgestone Fleet Portal
Real-time fleet tracking system for managing service events at scale
T-mobile LRS
Compliance-driven platform handling high-volume law enforcement requests
T-Mobile Syncup
Mobile experience for connected device tracking and management